Why Every Creative Business Needs a Blog (And How to Start Yours)

If you’re a creative business owner looking to expand your reach, a blog is your secret weapon. Not only is it a fantastic way to share your expertise, but it also helps build your audience, increase credibility, and boost your marketing efforts. You might think that blogging is only for writers or influencers, but I promise that your creative business can benefit just as much.

In this post, we’re going to explore why every creative business needs a blog and how you can easily get yours started (don’t worry, I’ve got your back when it comes to the tech and design).

Why Blogging Is a Game Changer for Creatives

You might already be active on social media, and that’s great! But here’s the thing: blogs are your own little corner of the internet, a space you completely control. Social media algorithms change, but your blog stays with you—no matter what. Here are some ways having a blog can elevate your creative business:

Grow Your Audience
When you write blog posts, you create valuable content that’s searchable on Google. This means people who don’t already know about your business can find you through search engines. It’s like creating a breadcrumb trail that leads right to your creative work! The more you post, the more opportunities you have to reach new customers and fans.

Boost Your Credibility
A blog helps you establish yourself as an expert in your field. Whether you’re an artist, photographer, craftsperson, or writer, sharing tips, behind-the-scenes stories, or showcasing your projects can position you as a go-to source in your niche. It shows potential clients that you know your stuff and builds trust.

Enhance Your Marketing Efforts
Blogging works hand-in-hand with other marketing strategies. You can easily share your posts on social media or even use them as content for email newsletters. Plus, each post acts like an evergreen marketing tool, drawing in traffic long after you’ve hit “publish.” It’s a great way to stay in touch with your audience and keep your business visible.

How to Start Your Blog (No Tech Overwhelm Here!)

I know what you might be thinking: “But I’m not techy!” That’s totally okay. The good news is, starting a blog doesn’t have to be complicated, especially when you have someone like me to guide you through the process. I’ve been working with website design and tech for over 27 years, so I’ve got you covered on all fronts—design, setup, and anything else you need to get started.

Here’s a quick rundown of the steps to get your blog up and running:

Choose a Platform
There are several platforms out there for bloggers, but I recommend WordPress if you’re looking for something robust and customizable. Not sure how to get started? That’s where I come in—I can help you every step of the way, and will actually install and customize WordPress for you.

Design Your Blog
Your blog’s design should reflect your brand. It needs to be visually appealing but also functional. If you’re not sure where to begin with blog design, I’m here to help! I specialize in creating blogs that look great and function smoothly so you can focus on writing content.

Plan Your Content
Before you write your first post, think about what your audience wants to hear. Maybe it’s tutorials, tips, or stories about your creative process. Once you have some ideas, plan a schedule for posting regularly. Consistency is key!

Write and Publish Your First Post
Once your blog is set up, it’s time to start writing! Keep your posts conversational, like you’re chatting with a friend. Don’t worry too much about making it perfect—just focus on providing value to your readers.

Promote Your Blog
After publishing, share your posts on social media, in your email newsletters, or anywhere your audience hangs out. This will drive traffic back to your blog and increase your visibility.

Need a Hand Getting Started?

If the thought of setting up a blog still feels overwhelming, don’t stress. I’m here to help you with everything from setting up WordPress to designing a blog that feels like you. I know how to make the tech side of things easy, so you can focus on what you do best—creating amazing work and sharing it with the world.

Ready to get started? Reach out, and let’s make your blog a reality!